Shopping Bag Design in Japan [Hideo Saitoh 1988]Extensive survey of japanese shopping bags, japanese shopping bag design, compiled in 1988 by hideo saitoh. He explains: "shopping bags have become an integral part of the services provided by stores with the growing awareness that shopping bags could act as moving "billboards", more energy has been put into this element of corporate identity, leading to the emergence of higher quality designs. Also of great importance is the likelihood of repeated