Global War on Tobacco:: Mapping the World's First Public Health TreatyThe tobacco industry has capitalized on numerous elements of globalization including trade liberalization, foreign direct investment, and global communications to expand into countries where effective tobacco control programs are not in place. As a consequence, tobacco is currently the leading cause of preventable death in the world. Each year, it kills more people than HIV, malaria, and tuberculosis combined. Amid evidence of an emerging pandemic, a