JuniorThere are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book, he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copyeverything from headlines to scripts to experiential activationsgiving readers a lesson on a language we all thought we already