Aristotle's Guide to Self-PersuasionShow yourself who's in charge using the original art of persuasion from the New York Times bestselling author of Thank You for Arguing. Rhetoric once sat at the centre of elite education. Figures like Alexander the Great, Shakespeare, and Martin Luther King, Jr. used it to build empires, write deathless literature, and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed