Do Disrupt by Markus ShaylerDo Disrupt by Markus Shayler is a workbook that will help you create ideas and take them from concept to market. It will encourage you to define your customer, identify the competition, and then out smart them. Youll also find out why you need a chat with your Nan and a tape measure. Mark Shayler runs an innovation and environmental consultancy called Ape. He has worked with some of the worlds largest and smallest businesses to develop new products