Thinking, Fast and SlowThe influential, international bestseller over 10 million copies sold that has transformed how we shape our judgements and make decisions Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good looking person will be more competent? The answer lies in the two ways we make choices fast, intuitive thinking, and slow, rational thinking. This book reveals
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