Joico Colour Intensity - Pastel Collection SILVER ICE 118mlDISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY the intensely concentrated pigments designed to help you create over the top vibrancy that lasts through 15 shampoos. Available in a rainbow of semi permanent shades, Color Intensity's intermixable formula can be applied straight from the tube, or mix and mingled to your heart's content for endless creative possibilities. Bonus benefit: no developer required! Why you'll
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