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Account-Based MarketingWhether you're a B2B marketer learning about account based marketing (ABM) for the first time, or an experienced account based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business. From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build
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