The Creative Ecologies: Where Thinking is a Proper JobFollowing on from his groundbreaking work, The Creative Economy in 2001, John Howkins' new book grew out of a research project for the Chinese State Council. Asked to provide a global overview of the creative economy, he took the opportunity to return to first principles and develop a general theory identifying three key conditions for a creative ecology: talent, freedom, and markets. From this foundation, he proposes an evolved concept of the